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The Why of Product Development

Event Details

The Why of Product Development

Time: June 18, 2019 from 6:30pm to 8:30pm
Location: Vanguard
Street: 50 Morehall Road ( which is Rte 29 )
City/Town: Malvern pa
Website or Map:…
Event Type: meeting
Organized By: John Voris, Lead Coordinator
Latest Activity: Jun 18, 2019

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Event Description

This is a joint meeting with the Product Tank - Western Suburbs Meetup

"WHY Are We Working on This? A vision of the product for agile teams to deliver the maximum customer value



An assignment of "MUST" is a vision of the product for agile teams to deliver the maximum customer value.


One of the key Agile Manifesto is to: “satisfy the customer through early and continuous delivery of VALUABLE software.


It is very encouraging that many agile product development teams continue to see significant improvements in their abilities to deliver their product/software on time and frequently with relatively low defects.


Yet, very few have claimed that their customers really think that the delivered software/product is valuable to them.


Why the discrepancies? What are the disconnect in the perception?


For those who want to deliver products that our customers really care about and need, our presentation covers:


1.Why having a strategic product vision is so critical in reminding the agile product development team of its shared purpose and help bring everyone together.

2.Obsessed with the customers . . . is out top competitive advantage.

3.Identifying value propositions that are important to customers.

4. Shortening the cycle from idea conceptualization to validation of potential solutions with key concepts and examples from Lean Innovation such as Lean Start-up/ Lean UX.

5. Creating and prioritizing product backlog items from the product roadmap. 

6. Relentlessly getting valuable customer feedback, re-evaluating and re-prioritizing the product backlogs to quickly adapt to change.




Joel Chew is the Thomson Reuters PMO delivery Manager, with responsibility in hiring, mentoring teams.

He focuses on leading organization end-to-end delivery strategy.


Franklin Armstrong is Moody's product strategist and has embraced AgilePhilly and the meetings at Vanguard


Both are familiar with Marty Cagan’s work on Lean Product Innovation which this talk draws from.


Why this Topic ?

More and more, the problems and pain points that we in the Agile arena are dealing with are in the higher level Visoin and Product Development areas.

From discussions with our members, and the good response we had to our Impact Mapping and Customer Journey Mapping Session at last year's Fall Conference --- Agile Philly is planning an entire Track in the Fall Conference which will address Product Development areas.  If you have experience in this or good/bad stories to share, submit your topic.  Topic ideas are due July 31.

Directions to Vanguard:

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At AgilePhilly, we have been Promoting Agile Ideas since 1776

AgilePhilly is a not-for-profit user group of volunteers in the Philadelphia area dedicated to better software development practices.


Meetings are monthly. Get meeting reminders by joining here.  

  • Our events are Free but you must RSVP.  We have Evening Meetings in the Western Suburbs, usually on the Third Tuesday.  They usually begin at 6:30 pm.  A sample agenda would be:
    • 6:30-7:00 pm: Eat & Greet & Network
    • 7:00-8:20 Main Topic/Speaker
    • 8:20-8:30 Q & A , Pack-Up, More Networking

  • Our Sponsors cover the cost of pizza / sandwiches for an evening.

Our attempt with the group is to provide an environment where you can exchange ideas and meet with individuals involved in agile community.

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