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Event Details

Impact Mapping for Outcomes

Time: November 14, 2017 from 6:30pm to 8:30pm
Location: Frontline Education
Street: 1400 Atwater Drive
City/Town: Malvern
Website or Map:
Event Type: meeting, downtown, impact, mapping
Organized By: John Voris, Lead Coordinator
Latest Activity: Feb 24, 2020

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Event Description

Slides from the presentation is here

Location is Frontline Education in Malvern ( where we had the October 23rd Conference)

Directions   (Due to Security policies, RSVPs will close on MONDAY NOON prior to this meeting on Tuesday Evening)


Deborah Wyse presents Impact Mapping

- You Had Me At "Why" - Introduction to Impact Mapping


Learn a visual, collaborative product planning approach that aligns the business and tech visions and highlights assumptions early. 

You will learn why you want to use it, who needs to be in the room, how it responds to new information gained from inspection and adaptation and what to include in the map's information hierarchy.

To conclude, we will break into groups and create impact maps based upon a specific and measurable goal.

Bio: Deborah Wyse is an experience project manager and newly minted CSM who is passionate about mission-driven technology initiatives.  Active in Philadelphia's Women in Tech, Agile and Dining for Women communities, she also enjoys tending her urban landscape to maximize sustainability and delight.

She is a Project Manager with Communally.

Deborah Wyse can be found at

My take on Impact Mapping is that the WHAT of What are we building? or WHAT are we trying to change – becomes secondary to the other questions of Why and Who and How.

“There are two key factors to consider for software delivery using impact maps, and recognising the right context is crucial to get the most out of the method.

The two important dimensions are the consequences of being wrong (making the the wrong product management decisions) and the ability to make investments.”

Because in the long run, we don’t deliver software - we deliver an impact on people.

We need clear product definition before a big investment in time, people or money.  Because Project Cost is not Wage Cost.  Project Cost includes the cost of being late - or being wrong - or not including all risk costs.

-==== Instead of a Haiku for the Meeting Placeholder ====-

If you have an apple and I have an apple

and we exchange apples, then you and I

will still each have one apple.

But if you have an idea and I have an idea

and we exchange these ideas, then each

of us will have two ideas.

- - George Bernard Shaw ( 1856 - 1950 )

"You can't save time. You can only spend it, but you can spend it wisely or foolishly."

- - Benjamin Hoff, The Tao of Pooh

Haiku for the night

The meeting will be


Thanksgiving next week ?

. . Yes, the lines above are a Haiku = 5 - 7 - 5

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At AgilePhilly, we have been Promoting Agile Ideas since 1776

AgilePhilly is a not-for-profit user group of volunteers in the Philadelphia area dedicated to better software development practices.


Meetings are monthly. Get meeting reminders by joining here.  

  • Our events are Free but you must RSVP.  We have Evening Meetings in the Western Suburbs, usually on the Third Tuesday.  They usually begin at 6:30 pm.  A sample agenda would be:
    • 6:30-7:00 pm: Eat & Greet & Network
    • 7:00-8:20 Main Topic/Speaker
    • 8:20-8:30 Q & A , Pack-Up, More Networking

  • Our Sponsors cover the cost of pizza / sandwiches for an evening.

Our attempt with the group is to provide an environment where you can exchange ideas and meet with individuals involved in agile community.

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